PROJECT
GOALS
- Replace the outdated theme with a modern, conversion-optimized layout.
- Ensure smooth content migration and improved usability across all pages.
- Improve product discoverability and user engagement with enhanced filtering, reviews, and video features.
- Add functionality to handle custom product requests.
SOLUTIONS
- Migrated all content pages from the previous theme.
- Refactored site navigation to align with Symmetry’s UX structure.
- Integrated Trustpilot reviews.
- Enabled multi-regional support: pricing, languages, and option naming for EU and US markets.
- Built a custom filtering system for better product discovery.
- Designed and structured key pages: Homepage, About Us, Contact, and all collection/product pages.
- Integrated Stamped.io for product reviews.
- Set up a special order request form for custom tailoring inquiries.
TECHNOLOGIES
- Frontend: Shopify Plus, JavaScript, HTML, SCSS, Liquid, Webpack
RESULTS
- Delivered a modern, high-performing e-commerce store with an improved user experience across all devices.
- Successfully prepared for EU market entry with region-specific pricing, product options, and shipping configurations.
- Improved customer engagement through integrated review systems and personalized shopping elements.
- Product discovery with intuitive filtering, restructured navigation, and optimized media presentation.
- Enabled support for custom tailoring requests.