PROJECT
GOALS
- Transfer the online store to Shopify 2.0.
- Eliminate technical debt from outdated apps and custom code.
- Design a UI that supports easy navigation and improves product discoverability.
- Reduce bounce rates and boost conversions.
SOLUTIONS
- Information Architecture & UX Design: Wireframes for Homepage, Product Detail Pages, Collection Pages, and Megamenu.
- Component-Based Shopify Theme: Full refactoring to support performance and customization needs.
- Improved Search Experience: Brand-based search flow and “Don’t Know My Model?” assistance wizard.
- Custom Filtering & Sorting: Multi-criteria filters (brand, color, material, fit, availability) and relevance-based sorting.
- Content Enhancements: Optimized instructional video library, improved product compatibility info, and better visual hierarchy.
- Post-Purchase Experience: Order tracking, personalized thank-you emails, and video instructions delivered post-checkout.
TECHNOLOGIES
- Frontend: Shopify Plus, JavaScript, HTML, SCSS, Liquid, Webpack
RESULTS
- A completely rebuilt e-commerce storefront tailored for usability, discoverability, and speed.
- Optimized conversion funnel through UI/UX improvements and focused CTAs.
- Reduced customer frustration with improved search, filtering, and compatibility guidance.
- Optimized navigation and product categorization to support over 20 major headphone brands.